In the video, Smiley is at an anti-vaxxer rally where he states to the camera he's at the America First Science Denier Rally with his "un-vaxxed pure-bloods." Although the digital location of the orignal post is unknown, it was most likely shared on Telegram by Smiley. In October 2021, a video of far-right Instagrammer went viral across Instagram and Twitter for its absurdity. Pit Viper then responded to Fuentes wearing the sunglasses via a tweet (shown below), which received roughly 3,000 likes over the course of three months and urged Fuentes to stop wearing the glasses - further attempting to remove the brand's association with alt-right followers. Nick Fuentes-recently banned from Twitter-arrives at CPAC to announce he’ll be making “the most racist, the most sexist, the most anti-Semitic, the most Holocaust-denying speech” of the weekend at a press conference at the /O8wPWGnYv8 A video of him wearing the glass was posted to Twitter by user on July 10th, 2021, who states in the tweet how Fuentes made "the most racist, the most sexist, the most anti-Semitic, the most Holocaust-denying speech." The tweet (shown below) received roughly 1,200 likes over the course of three months. Pit Viper sunglasses again became associated with white nationalism when far-right and white nationalist political commentator and livestreamer Nick Fuentes wore Pit Vipers while storming the Conservative Political Action Conference (CPAC) in Dallas, Texas on July 10th, 2021. For instance, YouTuber Trevor Wallace uploaded a video on June 28th, 2021, titled, "wears pit vipers once." The video (shown below) received roughly 1.1 million views and 49,000 likes over the course of four months. Pit Vipers and the style of sunglasses became further associated with whiteness online over the remainder of 2021, as well as more specifically White Boy Summer. According to The Daily Beast, the host of a far-right Christian online show smashed a pair of Pit Viper sunglasses in response. The post also received numerous comments, mostly from alt-right accounts telling Pit Viper how cringeworthy they thought the meme was and how they were alienating that segment of its fanbase. On January 8th, 2021, Pit Viper posted a meme they'd made to their verified Instagram account reading, "Extreme Sports / Not Extremist Losers." The meme (shown below) received roughly 13,200 likes over the course of 10 months. Pit Viper Company Reaction and Denouncement of Alt-Right AppropriationĪfter seeing the popularity of the sunglass on January 6th, 2021, Pit Viper as a brand responded to their sunglasses' implementation into alt-right symbolism and denounced their use by those associated with the fringe political ideology. An image of Baked Alsaka wearing Pit Vipers on January 6th is shown below. According to The Daily Beast, Baked Alaska wearing the sunglasses was the first mainstream association that the brand and style had been adopted by “groypers”- a name for a group of white nationalists who named themselves after a character similar to Pepe the Frog. Capitol on his livestream, which was broadcasted on Twitch. On January 6th, 2021, far-right extremist Anthime Gionet, also known as "Baked Alaska," wore orange-tinted Pit Viper sunglasses at the storming of the U.S. Far-Right Association After January 6th, 2021, Capitol Riots
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